RedZ Image Search

RedZ, a visual search engine, is the innovation of Principal Partner John Stewart and a business partner, who together founded the company in 2002. RedZ displays thumbnail pictures of search results as opposed to returning a listing of text results. John Stewart and his colleagues have developed a patent-pending graphical search wheel for RedZ that displays between 85 and 100 results, as opposed to the standard 10 results shown by Google. A major part of RedZ’s strategic model is its elimination of pornography. Founded by two fathers of young children, RedZ seeks to become the search engine of choice for individuals and groups that want pornography-free search results, including schools, businesses, government entities, families, and law enforcement. Furthermore, RedZ has found that filtering out pornography has had a positive effect on revenues. According to RedZ’s research, entertainment as a whole, which includes pornography, accounts for less than five percent of Internet ad revenues, and yet by excluding pornography, RedZ has garnered significant goodwill in certain communities and gained local and national media coverage. RedZ’s original model combined text-based results with thumbnail pictures, employing an outside service to create the images. However, RedZ’s principals came to an epiphany when the outside service was not working, and they received large volumes of complaints from users: the images are more important than the text. In the wake of this realization, RedZ developed a fully graphical search engine, based around a rotatable wheel of search results thumbnails. Drawing upon the experience of traditional advertising, which is heavily image based, RedZ claims that its visual search results provide users with relevant results more quickly than text-based engines. With patents pending on its visual search algorithm, RedZ is positioned to become a major player in the next innovation of online search. Readers are encouraged to try the service for themselves at RedZ.com.

http://bigsight.org/redz
http://redz.qapacity.com/

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